Assignment 5

Assignment: To design a post card targeted at international publics, and that it conveys message about cultural/social/political aspects of Asia.

Criteria: Final prototype to be A6, front – in colour, back in B/W or grey + versions of post card in different colour schemes.

 

Initially, I hit upon the idea of representing Asia as a cube, to make use of the various colours of the flags to show how colourful Asia is but in hindsight, I wasn’t exactly sure how to execute it back then.

Let me show you.  

Hence the half-baked excuse of an open cube (and if it is open, it can’t be a magic cube!). I personally feel that while I like the idea, it is rather playful and unusual, it doesn’t really seem to mean anything.

And the colour combinations, in a later consultation, were described to be “rather boring.”

Worse still, a friend asked, “So if it is open and empty, does it mean Asia is like empty inside?”

T______T

So it was back to the drawing board. 

After spending some time developing the idea, this is my final prototype for Assignment 5.

 

From left to right, here are the names of the colour schemes.

(Top) Traffic lights, Morning, Ice-cream at the side-walk

(Bottom): Raining in the City, Bonding over Coffee, Psychodelic Night life

 

As you can probably tell, they are inspired by various slices of moments in the city. And this city, could  be any of the cosmopilitian Asian cities.

 

Colours of Asia
they flash, blink, swim, and swirl.
 
From the billboards, streetlamps and lights in the cities.

And to me,  if the whole of Asia can be
condensed into one building,

it would be the brightest tower  around the city that is known as The World.

 

In my new version of the postcard, there are two metaphors using the cube.

Firstly, Asia is a cube-shaped building radiating light in a city. But why is it in the form of a magic cube?

It is because it also represents the many combinations of colour that can be formed simply by twisting it.